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Tumblr This post was revised November This is the most fundamental rule labels writing area promotion.
It is the rule now, and it will be the rule 2, years from now when humans have giant heads and tiny bodies. Ninety percent of music services have their submission guidelines clearly posted online.
Why do artists ignore submission guidelines? My guess is, as is the case with most people, musicians and artists are in a gigantic hurry and are always on the lookout for any available shortcut. That way, it has a miniscule chance of someone listening to it.
It used to be when you were looking for places to review or play your music, the options were very limited. You would make a demo in a studio or create a home recording, and would then mail physical copies to the various record labels.
There were some college stations around that would play your song, and a cluster of homemade zines, but that was it as far as any exposure opportunities went.
Remember, there was no Internet back then. However, that was many years ago. With the introduction of the Internet and all of its components — including audio and video websites, music blogs, review websites, Internet radio, podcasts, and social networking systems — it is no longer possible to even keep track of all the places that could help you to gain exposure for your music.
And they all have their own special way that they like to be reached. Yet, whether they have been around long enough to witness this change or have grown up with the Internet as a fixture, a lot of artists still tend toward a one-size-fits-all mentality when it comes to making initial contact.
I have created this list to show you that there are MANY ways that you may be asked to submit your music. I hope to get the point across that sending your music without checking the submission guidelines is a waste of your time and money. And frankly, it just irritates people. How to guarantee failure The generic email blast.
We all know this one. The logic behind it all comes down to basic math.
The generic email blast with fries. It frustrates everyone involved. When sending an initial email to a music service, I highly recommend that you take the time to find out the name of the appropriate contact.
This will show them that you have sacrificed a few seconds of your time to at least find out who to contact. A lot of bloggers like to keep things mysterious. In these cases you have no choice but to start your correspondence with a generic salutation. One of the most frustrating things for independent artists to deal with is the large number of labels and music services that do not accept unsolicited material.
It creates a kind of an outside-looking-in feeling. There are two mains reasons for this vigorous screening. The first is for legal protection. In the past, there have been many artists who have filed suit against labels, claiming that the label ripped off their song.
It gave record companies no choice but to protect themselves by having lawyers or management firms ask for permission to send in a demo on behalf of their clients. The second reason is that it helps to make sure the music is targeted.
It enables labels to avoid the deluge of inappropriate material that they would receive if they welcomed ALL material. At some point a human being has to go through all the submissions.
They have a small staff and have a backload of submissions and cannot possibly get to any new submissions, at least for the next while.
In their submission guidelines there will be a notice that submissions are closed until further notice. Once they get caught up, submissions are opened up again. Using an incorrect email address.
Most music services have several contact emails, especially the larger ones.This website and its content is subject to our Terms and Conditions. Tes Global Ltd is registered in England (Company No ) with its registered office at 26 Red Lion Square London WC1R 4HQ.
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