The benefits of ethnographic research

World War I and World War II both gave rise to some incredible innovations not only in military weaponry but in technology, medicine and many other areas.

The benefits of ethnographic research

Stay informed on the basics, and familiarize yourself with recent developments and trends in research techniques. Why use the crowd rather than experts, and why should people volunteer their time to provide content to a website when it is so much easier just to browse what is there?

This article examines what the term means, why it has come into favour, its advantages and disadvantages, and some aspects of the execution of a mixed method design. This research guide examines the use of case study research and gives advice on how to conduct it in a rigorous manner.

Finally, she explores some of the ways in which discourse analysis can benefit research. Originating in sociology, it has become highly popular in management research. This article looks at the key features of GT and at the all-important historical evolution of different GT schools. It also looks at its applications in the various areas of management and LIS research, as well as its misuse.

In the first section an overview of the method is given, in the second it is explained how to set one up, and in the third how to carry out an analysis. Finally, examples of how Emerald authors have used it, together with other sources of help, including software, are given. Ethnographic methods originate from the social sciences, particularly anthropology, and are about immersing yourself in a particular setting usually in business research a company or other organization and "hanging out" there to obtain a rich and detailed description.

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In the main, they concentrate on the interview as a qualitative technique, although personal interviews are also used as a quantitative survey method. They look first at the general features of the interview, then at different types of interview, then at how to stage the interview and frame the questions, and finally and briefly at how to analyse, code and present the responses.

The benefits of ethnographic research

We shall here use the former term also to describe the latter, and will look at its main features, at the key tasks of the facilitator, at how to recruit for and organize a focus group, and finally where to go for further information.

This article defines and situates it, then looks at how to design a good action research project, how to ensure its validity, and the best vehicles of dissemination.

Finally, it looks at some useful sites on action research. Careful analysis can ensure the research has a depth not always present in quantitative research, while retaining rigour and validity. This guide covers how the process differs from that for quantitative data, principles of data collection, coding, theory building, use of CAQDAS software, and finally at some of the main techniques and methods used for qualitative analysis, from grounded theory to hermeneutics.

It is used as a social science research method, by businesses determining the likely success of products, and by pollsters considering the impact of a particular policy or the likely outcome of an election.

In these pages we are specifically concerned with the use of surveys as a tool for scholarly research in management-related disciplines, or for those who may use surveys in their business consulting work. We will also be focusing specifically on the design of the survey as a research enterprise.

Effectively used, it is a highly efficient tool for obtaining data of a both structured i.

The benefits of ethnographic research

It does not pretend to be exhaustive, but aims to give broad direction, some definitions, and a starting point for those with little experience of statistical methods. It does not go into any detail of how to apply the various tools, or perform the calculations, as these are best carried out by any of the range of statistical packages available as part of spreadsheet and database programs or as standalone tools.

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We shall look first at what defines the experiment and what qualifies its use in management research, then in more detail at design issues, before exploring various types of experiment.

What we have also done is to provide some examples of research which has been published in the pages of Emerald journals, in the hope that this may provide inspiration as examples of good practice, or that you may see a particular methodology which you might consider applying to your own research.

Topics section History[ edit ] s: The term autoethnography was used to describe studies in which cultural members provide insight about their own cultures.
Introduction to ethnographic methods History of marketing thought In the s and 50s, marketing was dominated by the so-called classical schools of thought which were highly descriptive and relied heavily on case study approaches with only occasional use of interview methods.

In this guide, Margaret Adolphus looks at how to write a literature review in the context of a research-based dissertation or scholarly paper and considers what constitutes a systematic, as opposed to a descriptive, literature review.

We start with a general look at the research methods associated with secondary data, examine the main types of secondary data and look at how to incorporate secondary data as part of a research design.

Finally, where such data exist as part of public or private collections, we consider how to access them. They do not pretend to be exhaustive, but aim to give broad direction, some definitions, and a starting point for those with little experience of statistical methods.An Example of Ethnography that should have utilized the Three Changes.

The anthropologist, Jean Briggs, studied the Utkuhikhalingmiut (Utku, for short) in northern Canada in efforts to gather ethnographic research (Schultz; ). Five Common Paradigms. Most qualitative research emerges from the 'interpretivist' paradigm. While we describe the epistemological, ontological and methodological underpinnings of a variety of paradigms, one need not identify with a paradigm when doing qualitative research.

Case study research is the most popular research method for researchers in industrial marketing. However despite a number of attempts the problem of satisfactorily justifying the use of case research . European Advances in Consumer Research Volume 1, Pages MARKET IMPACT OF A CONSUMPTION SUBCULTURE: THE HARLEY-DAVIDSON MYSTIQUE.

John W. Schouten, University of Portland, U.S.A.. James H. McAlexander, Oregon State University, U.S.A. [We wish to thank the people of Harley-Davidson, Inc., especially Steve Piehl, Frank Cimermancic, Jim Paterson, and Willie .

Autoethnography is a form of qualitative research in which an author uses self-reflection and writing to explore anecdotal and personal experience and connect this autobiographical story to wider cultural, political, and social meanings and understandings.

Autoethnography is a self-reflective form of writing used across various disciplines such as communication studies, performance studies. Properly used, "mixed methods" research is a design methodology, a paradigm, and not just an arbitrary mix of qualitative and quantitative techniques.

Autoethnography - Wikipedia